OUR EXECUTIVE TEAM
Ashish Lall – President & Ops
Ashish Lall, a seasoned professional with a diverse portfolio, has made his mark in the hospitality industry through the management, renovation, development, and ownership of several notable hotels. His impressive track record includes the following key properties:
Mondrian Park Avenue: Asset Manager for a 190-key hotel since 2017.
Hotel Hendricks: Owner and Manager of a 176-key hotel since 2012.
Hotel Henri: Owner and Manager of a 118-key hotel since 2016.
Bangor Suites, Maine: Owner and Manager of a 100-key hotel since 2022.
Hotel Manteo, NC: Owner and Manager of a 78-key hotel since 2023.
Front Royal Holiday Inn VA / Doubletree: Overseeing the renovation of a 120-key hotel since 2021.
Marriott Fairfield Hartford CT: Leading the renovation of a 100-key hotel since 2021.
Marriott Metairie, LA: Overseeing the renovation of a 300-key hotel since 2021.
Marriott Uniondale: Managing the renovation of a 600-key hotel since 2021.
Ramada / Hyatt JDV RI: Owner and Manager of a 132-key hotel from 2019 to 2022.
Garden City Hotel: Managed a 272-key hotel from 2012 to 2020.
Hotel Hayden: Managed a 122-key hotel from 2012 to 2020.
Hotel Hugo: Managed a 122-key hotel from 2014 to 2020.
Ashish’s notable achievements have been recognized in recent press, including appearances at the Bisnow Hospitality Conference and Stoler Report. He brings a wealth of experience from his prior roles as an Investment Banker at Cantor Fitzgerald and Credit Suisse, where he managed transactions totaling over $1 billion. Before his banking career, Ashish served as an Officer in the United States Marine Corps for four years. He holds a BA from Johns Hopkins University, an MBA from USC Marshall School of Business, and a JD from Concord Law School, and he is a licensed attorney in the State of California.
Some of his recent press include:
Bisnow Hospitality Conference
https://www.bisnow.com/events/new-york/hotel/new-york-2019-hotel-summit-2312
Stoler Report 2019 Hospitality Update: 2 appearances in 2019
https://tv.cuny.edu/show/cunytv/PR2008448
https://www.youtube.com/watch?v=z7VADiRTEw&feature=youtu.be
Profile on TBG Real Estate
https://www.tbg-realestate.com/tbgrealestate-ashishlall
Richard Rebidue
Revenue Management
Richard Rebidue is a standout figure in the field of revenue management, garnering recognition from peers and colleagues as an industry leader. In a span of just over five years, he founded and established RevROC as a premier Revenue Management service provider, serving over 70 hotels and resorts. Renowned for his proficiency in driving superior market share, Richard’s expertise extends to multiple brands and independent properties, showcased through meticulous market segmentation across all distribution channels.
With a career largely focused on dynamic environments like New York City and urban areas, Richard’s unparalleled understanding of market trends and adaptability to ever-changing economic conditions set him apart. The impact of his efforts is not only evident in consistent top-line performance for ownerships but also resonates with colleagues who find newfound enthusiasm for revenue management under his guidance.
In a hospitality sector growing increasingly complex, Richard believes the crux of success lies in a seamlessly managed revenue stream from top to bottom, ultimately maximizing profit. This philosophy forms the bedrock of Revenue Optimization Consultants, a testament to his vision and leadership in navigating the intricacies of revenue management.
Sean McGrath
Sales & Marketing
Sean leads the sales and marketing efforts. His market expertise ranges from suburban to airport to City center in major markets, spanning diverse positions that include Director and Regional Director of Sales & Marketing, both in full- and select-service hotels, over 6 major brands: Marriott, Hilton, Hyatt, Starwood, IHG, and Choice.
Based on his extensive understanding of total hotel segmentation, Sean has built a track record of success in implementing sales and marketing strategy changes based on a variety of market conditions. He excels in building targeted sales plans to develop a hotel’s brand and identity— a constant factor in his successful tenures as a Director and Regional Director. Sean is a 2-time recipient of Sales & Marketing Director of the Year and an integral part of teams awarded Hotel of the Year and RevPAR Index of the Year.
Yogesh Kawatra
Finance & Accounting
Yogesh, a Partner at KKM CPA Associates, is a true visionary with a knack for preemptively addressing challenges. With extensive years of expertise in accounting, financial planning, taxation, and business advisory, he brings an entrepreneurial approach to averting issues before they arise.
His commitment to client satisfaction and unwavering pursuit of excellence have established him as a trusted figure among a diverse range of clients. From healthcare and pharmacies to the vibrant hospitality sector, restaurants, supermarkets, convenience stores, real estate professionals, insurance companies, and staffing agencies, Yogesh’s impact spans various domains.
Licensed as a CPA in the state of New York and a proud member of the American Institute of Certified Public Accountants, Yogesh’s professional acumen and dedication are invaluable assets in navigating the intricacies of financial management.
OUR TRUSTED PARTNER
Ruthan Laswick
Human Resources
As the President of Blue Water Benefits Consulting, Ruthann is a distinguished figure with a remarkable 38-year journey in human resources and employee benefits. Her expertise spans both the consulting sector and the employer’s perspective, providing her with a comprehensive understanding of the landscape.
Having served as a compensation and benefits manager for a significant international employer, Ruthann’s insights are grounded in firsthand experience with compliance requisites across the U.S., Canada, and various European countries. Over the past years, she has dedicated her efforts to healthcare reform, becoming a recognized authority in the field. Since the inception of the Affordable Care Act (ACA), Ruthann has extended her expertise to educate insurance agents and accountants about the intricacies and repercussions of healthcare reform.
Beyond her educational pursuits, Ruthann actively shares her knowledge through courses and presentations. She covers a wide range of topics including ERISA compliance, Medicare, reform and risk management, as well as HIPAA/HiTech regulations. Her diverse experience and commitment make her a trusted resource in navigating the complexities of employee benefits and the regulatory landscape.
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